Domino’s is bringing back its infamous brand Coinbase User List mascot the Noid to spotlight an autonomous delivery partnership with robotics company Nuro, according to an announcement. First introduced in the 1980s, the Noid is an Coinbase User List animated character tasked with thwarting the pizza chain’s attempts at speedy delivery — a purpose that’s been updated for 2021 to focus on Nuro’s driverless R2 vehicles. The red-costumed villain appears in new TV ads and, for a limited time,
As a mini-boss in the mobile gameCoinbase User List Crash Bandicoot: On the Run!, a title developed by Candy Crush maker King. Domino’s, tapping into enduring nostalgia for the ’80s, is also selling limited-run merchandise, including Noid-themed Coinbase User List T-shirts and tumblers, on Amazon, with proceeds benefiting the Domino’s Partners Foundation. The Noid GIFs and stickers will be available across Facebook, Twitter, Instagram, Snapchat and TikTok as part of a tie-up with Giphy.
Dive Insight: Domino’s draws on an enduring wave of consumer nostalgia for ’80s pop culture by resurrecting the Noid, a character originally charged with stopping the chain from fulfilling its promise of delivering pizza in 30 minutes or less. Coinbase User List The mascot’s mission has been adjusted to account for trends particular to 2021, like autonomous delivery and mobile gaming — two technology areas experiencing increased traction amid the coronavirus pandemic. Meanwhile, the bunny-eared icon’s appearance has received a digital upgrade after the initial iteration was done in the Claymation style by Will Vinton Studios, also known for bringing the California Raisins to life.